The Tourism Department is launching a new brand and logo that was released on February 25 at the Orris Theatre, and then last week was featured in an article in St. Louis Magazine online. This new look is part of a major refresh with the VisitSteGen.com website coming and the marketing plan adopted by the Tourism Tax Commission and the Board of Alderpersons over a year ago. Tourism is aligning and making changes to help advertise this historic and active city.